Audience Snapshot
| Target Group | Marketing Relevance |
|---|---|
| New Migrants | Housing, finance, insurance, telecom, and education solutions |
| International Students | OSHC, PR pathways, job training, student loans |
| Professionals & Families | Lifestyle products, home loans, health services, insurance |
| Seniors & Visitors | Strong word-of-mouth and cultural credibility |
Estimated Footfall: 10,000+ over two days
Strategic Brand Opportunities
| Sector | Engagement Potential |
|---|---|
| Banks & Mortgage Brokers | Meet first-home buyers, refinance prospects, and wealth planners |
| Insurance Providers | Offer OSHC, car/home/life policies to students and families |
| Real Estate & Developers | Capture real-time leads for estates, rentals, and new projects |
| Auto Brands | Indoor car showroom + test booking booth |
| Migration/Education Agents | Direct outreach to student visa holders and PR applicants |
| Retail, FMCG & Tech | Sampling, demos, loyalty programs, and live sales at stalls |
Sponsorship Packages
| Tier | Investment | Benefits |
|---|---|---|
| Title Sponsor | $10,000 | Naming rights, top branding, full booth, product display, interviews |
| Platinum | $5,000 | Premium booth, logo on all media, car/product showcase |
| Gold | $3,000 | Booth + banner + interview shoutout + social media coverage |
| Silver | $1,500 | Shared booth, stage mentions, printed logo |
| Supporter | In-kind | Visibility in return for food, decor, gifts, logistics |
All sponsors receive:
- Stage mentions
- Logo visibility on website/posters
- Social media push
- Post-event video coverage
- Community newsletter listing
Visual Showcase
- Venue: Westgate Indoor Sports Complex – large, indoor, modern event hall
- Idol: Melbourne’s tallest Durga idol, professionally crafted
- Car & Brand Booths: Dedicated space for auto and business sponsors
- Stage Setup: Designed for cultural performances, talks, and engagement
About Bongosathi – The Bengali Cultural Association
- Registered Not-for-Profit | ABN: 71 291 217 192
- Organisers of Victoria’s biggest indoor Durga Utsav
- Operates Bongosathi Dance School, Blood Donation Drives, Community Services
- Known for transparent, community-led organisation with growing reach
Let’s Make History — Together
- Registered Not-for-Profit | ABN: 71 291 217 192
- Organisers of Victoria’s biggest indoor Durga Utsav
- Operates Bongosathi Dance School, Blood Donation Drives, Community Services
- Known for transparent, community-led organisation with growing reach
Let’s Make History — Together
Join hands with us to make history and elevate your brand through UNESCO-recognised culture, community development, and multicultural celebration.
Contact:
sponsorship@bongosathi.com.au
+61 478 173 534
www.wmdurgautsav.org